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July 18 , 2017

Phonetic Sound Symbolism

A SA practical branding guide for marketers
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Overview

A Review of a scientific paper on phonetic sound symbolism by L. J. Shrum, T. M. Lowrey, David Luna, D. B. Lerman, and Min Liu. Phonetic Sound Symbolism has important implications in the marketing and branding process and is thus a vital baseline for choosing a brand name and translating it to another language.


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